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Associations and Agencies of Interest AAAA -- American Association of Adverting Agencies National trade organization representing the advertising agency business in the U.S. AAF -- American Advertising Federation A unifying voice for advertising, combining the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia. AIM -- Association for Interactive Media Access, information, and marketing support for interactive projects AMA - American Marketing Association A professional society of marketers consisting of more than 45,000 members in 92 countries and 500 chapters throughout North America. AMIC -- Advertising Media Internet Center Information for media professionals or anyone interested in the activities of advertising media planners, buyers, sellers, and researchers. AMIC is designed, built, and maintained by the Telmar group of companies. AMMA -- Advertising Mail Marketing Association A national association representing those who use or support the use of mail for business development. ARF -- Advertising Research Foundation A nonprofit, corporate-membership association which is the preeminent professional organization in the field of advertising, marketing and media research BMA - Business Marketing Association Not-for-profit international organization serving the professional and career development needs of business-to-business marketers. DMA -- Direct Marketing Association The largest and oldest organization dedicated solely to the evolving practice of direct marketing. Internet Advertising Association Non-profit association dedicated to advertising on the internet and lobbying about internet ad issues. Free newsletter to non-members. IMA -- Interactive Multimedia Association Community of companies in the interactive multimedia industry which includes: providers and users of tools, technologies and solutions used to develop multimedia products, content and services. MRA -- Marketing Research Association A site providing both marketing researchers and consumers with access to the most current information and resources. NAA -- Newspaper Association of American A nonprofit organization representing the $46 billion newspaper industry.