|
|
| Report: U.S. Web Ad Spending to Double by 2011 |
|
|
It will slow a bit in 2008 however...
|
New York - Spending on
Internet advertising in the U.S. is projected to double over the next
five years, growing from $21.4 billion this year to $42 billion by
2011, according to a report from market research firm eMarketer.
"Mainly
because of the credit crunch and related economic fallout, Internet ad
spending will not increase as much in 2007 and 2008 as analysts
previously expected," the firm said.
The nation's largest
advertisers are shifting more of their budgets from traditional media
to the Internet, as the top 100 advertisers spent nearly $230 million
less on traditional media (TV, radio, newspapers and magazines) in 2006
compared with 2005, while boosting their Internet ad spending by $558
million.
Paid search is expected to maintain its lead and 40%
share of the total market through 2011, followed by display ads (20%),
classifieds (17%) and rich media ads (13%).
Read More
|
|